The running of a business presents numerous challenges, which require you to take a number of crucial choices. Making these decisions could be as simple as considering the advantages and pros and. Sometimes, however, it’s necessary to go through an elaborate process of decision-making, such as an assessment matrix.

Stuart Pugh, who was a professor and director of design and design at University of Strathclyde in Scotland developed the method of decision matrix to help in deciding on design options. Since then, this tool has become a universal tool for decision-making, especially in the field of business. It is also called the Pugh method grid analysis, the multi-attribute utility theory decision matrix is a tool that reduces subjectiveness to help you come to a solid conclusion.

When faced with a myriad of options and many factors, a decision matrix can help you sort out the confusion and identify the factors that could impact the result. This method can help remove emotions as well as anxiety to help you steer your company to success. In contrast to a checklist of benefits and cons the decision matrix lets you to assign a relative value on each aspect and take them into account when weighing them.

Amie Devero is the managing Partner Amie Devero, managing partner of Amie Devero Coaching & Consulting explained that a decision matrix can be a helpful device to help people discover more feasible alternatives when that they have to make the option of a binary one.

“By creating a visible table to assess the options, and then forcing ourselves to imagine an extra [option], we can see that there are many more possible outcomes and choices than we believe,” Devero said to Business News Daily. “Then we are choosing between good, better and best. That’s the most powerful position to be in as a business leader.”

Key Takeaway/Key idea; The decision matrix can be a straightforward tool that can be used to make difficult business decisions more manageable by eliminating subjective emotions from the decision-making process.

When to utilize the decision matrix (and when to avoid using)

Decision matrixes can help you not just make complicated decisions but also prioritize tasks. It can also help you work out problems and create arguments to justify a choice you’ve already taken.

It’s a great tool for making a decision when you’re selecting between a variety of comparable options that have numerous quantitative requirements. Steve Kurniawan, a content specialist and growth strategist at Nine Peaks Media, said there’s an ideal range for the amount of variables a product should include.

“When there are only two possible solutions that don’t involve too many variables, it’s better to use other decision-making tools,” he explained. “On the other hand, if there are too many variables involved, the matrix can be very complex. In general, three to eight is the proper number [of variables] where a decision matrix is viable.”

The decision matrix method is best utilized when making a decision that doesn’t require emotion since it is an logical method by nature. For instance, Devero said, the matrix isn’t the best option for situations where the decision is purely an issue of aesthetics or fashion. But, she also noted that it does not take away intuition, which can be a crucial aspect.

“The [matrix] does remove some of the gut feelings that are often indicative of strong intuitions and can sometimes point to something valuable,” Devero explained.

It is best to employ an assessment matrix that can help you evaluate an issue from a rational standpoint and include enough equivalent variables to carry out an analysis that is weighted.

The decision matrix can be utilized by itself or in conjunction with other tools for decision-making and techniques. If, for instance, you’re trying to decide on the best course of action for an organization’s strategy or making a decision on the best option for the long-term plan of your career, Devero believes that a decision matrix can be a helpful tool. However, she advises against using it solely.

Key Takeaway/Key lesson; A decimal matrix can be best employed when you require a solely rational solution. It’s not ideal when personal or emotional motivation is at play.

When making a decision matrix Kurniawan stated that it is crucial to comprehend how to approach the problem and the implications. After you’ve discovered these factors and have a plan for your own analysis using rows and columns.

Make a list of your options for making decisions as rows and the important factors that impact the choices – like cost and accessibility and effectiveness – as columns. Set up a rating scale that will evaluate the worth of each option/factor combination. The most common way to assign values is according to the following formula high cost equals 1 and lower cost is 5 or low importance equals 1, and the highest importance is 5. The scale should be the same across the entire matrix.

Multiply your scores by those weighted scores for an overall score, and then add up the various factors that are included in each of the options. The option with the most is the winner or the first option to be addressed.

It is possible to use whiteboards or write your decision matrix using a piece paper. Many websites provide templates. Here are some examples of matrix templates that can start you off:

Launch Excel



A good example of a decision-making matrix

Decision matrices can be utilized in a variety of scenarios, like finding the most effective way to address a customer support problem. Let’s say, for instance, we use an algorithm to decide the most suitable place for the opening of a restaurant.

In this case the owner of a restaurant is evaluating four locations. She has listed the aspects she believes are essential and gave a weightage to each one in accordance with the importance of each.

Rent is an issue however, she’s determined the market share of her business, which is a measure of the likelihood that she will gain customers is the main aspect. She prefers a location that is close to her house, so she’s able to be there in a hurry in case of any problems, and she wants to be located in an area that has competent workers. However these elements aren’t as crucial, and therefore are not weighted as much. She didn’t think about the floor plan because her restaurant equipment could be placed in any of the places and she plans to renovate in the near future.

Our restaurant’s owner ran the numbers, the locations 3 and 4 were the front runners. However, examining the individual figures helped determine her choice. Location 3, despite being the most expensive, gives the most opportunities to hire skilled employees and draw customers. This means that not just is it the top by overall scores but also the particular aspects she considers important helped to justify her higher cost of rent.

Remember that the decision matrix isn’t the only tool for making decisions. In some cases an easy list of pros and cons can be used. But, a decision matrix could provide the most effective option for the situation where there are many alternatives and different features to think about.

Tip: You should consider the use of a decision-making matrix when you have a variety of factors competing for your consideration. It could help you establish prioritization and sort your criteria to make the most effective possible decision.

Alternative decision-making matrices

While it could be helpful in making business-related decisions however, the decision matrix mentioned below is not the sole choice for choosing which route to choose. There are four different analysis that evaluate the pros and cons, highlight problems and solutions and show the reason and effects of decisions with more perspective.

SWOT analysis

An SWOT assessment (SWOT is a term used to describe strengths, weaknesses, opportunities and threats) for strengths and weaknesses and threats, opportunities and dangers) is a basic business tool that can guide the decision-making process in the context of external and external elements. The SWOT analysis must be carried out by actively involved members of the team and collaborate together with employees who have different views on the company to ensure that the analysis is complete.

Strengths and weaknesses of SWOT analysis are strengths and weaknesses. SWOT analysis are internal variables that you control, such as the individual team members and your personal intellectual property and the things you know that your competition does better. Opportunities and threats, however, are external. Examples of opportunities that can be identified in the SWOT analysis are opportunities you can profit from or rivals you could take over while threats comprise your competitors’ strategies and resources.

Force-field analysis

Business leaders trying to discover the root reason for an problem (usually the ones that are workflow or process-related) A force-field analysis can pinpoint the root of the issue and assist in identifying solutions.

To conduct a force field analysis, first determine what the goal is, whether it’s an objective, a plan, or a greater comprehension of the current circumstances. In parallel columns both sides of the “goal,” list the driving and the restraining forces. Driving forces favor the target, and restraining forces oppose it. Evaluate the forces and identify which ones have the biggest impact and those that can be modified. Also, think about the changes you’ll need to make to the forces and prioritize those changes in order to meet the desired outcome.

Analysis of Pareto

The Pareto analysis, often referred to by “the “80/20 rule,” is ideal by executives who are looking to figure out which strategies will be most beneficial once implemented. The process does more than just pinpoint problems but could also enhance efficiency by prioritizing the most important issues improve productivity and even increase profitability.

Business executives can conduct this basic analysis using a table by creating columns for items, problem, root cause and score, and then filling in each row with the relevant details. This will give you a complete picture of the issue.

Ishikawa diagram

For manufacturing and product development industry An Ishikawa diagram is a way to identify possible causes disruptions in processes and processes. As well as determining the root cause and impact of a process that is disruptive, entrepreneurs, innovators and entrepreneurs can make use of Ishikawa diagrams to help develop more efficient products.

Business News Daily editorial staff contributed to the writing and reporting of this article. Interviews with sources were conducted for an earlier edition of the article.


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