If you have an interest that you are truly passionate about, chances are you think about that interest every day. In fact, you probably spend your spare time pursuing this interest, be it a hobby, a course of study, a vocation, or whatever. If you are an online advertiser, have you thought about how to turn your passion into profit?
One of the best ways to get started is by blogging about your passion. You can set up a free blog using Blogger or WordPress.com and start posting articles on your topic. If you include a lot of photos and informational material, your blog will eventually be discovered by other people who share your passion.
To illustrate, let’s say you are passionate about camping. Because you spend as much free time as possible camping with your family, you decide to blog about it. Right from the start you can see how many possibilities there are in a niche like camping.
So maybe as an online advertiser you see the need to narrow your niche a bit and decide to write about tent camping. Every weekend when you and your family go camping in a tent, you take it along with the camera. He takes photos of his various campsites and of his family members. You start incorporating funny stories, like the first time you took your daughter fishing or the first time she had to clean a fish. You take a lot of photos of these events and include them on your blog.
Over time, your articles will cover a wide variety of tent related topics. How to choose a place to camp, good places to camp, how to pitch a tent, how to light a fire, how to cook over an open fire, how to keep food fresh. The possibilities are endless. And as long as each of these blog posts is packed with good information, as well as great photos and some fun stories, readers will keep coming back for more.
In the case of tents, the opportunities to monetize the blog are almost endless. You can submit posts comparing different types of tents, cookware, camping gear, fishing gear, hunting gear — well, you get the picture.
The important thing to keep in mind when you want to turn your passion into profit is to keep blog posts light and fun. It’s okay to link to sites that sell the equipment you’re talking about, but never, EVER give your readers a hard sell. It will literally divert them from your blog and they may never return. On the other hand, if they like to hear your stories and have learned to trust you for accurate information, they will gladly keep coming back week after week. So be sure to keep adding a new post at least once a week.
I hope these tips help you if you decide it’s time to turn your passion into a profitable online business.
Some Things to Consider About Online Advertising
When a friend set out to start her jewelry selling site, I knew she would have to do some kind of online advertising. She wasn’t really sure what online advertising was all about, but I knew it was the key to her business success. After all, why would anyone buy her jewelry if they didn’t know it exists?
I started by getting a website. I knew you wanted to put my name on it, but I had been reading a bit about search engine optimization or SEO. Instead, I took a look at a few keywords in the jewelry industry. I ended up naming my site something more in line with what people would be looking for.
That was just the first step. Then, I signed up with my business name on all the social media sites. Social media is great and I had been using it for a while, but it was a challenge to start thinking about the sites from a professional point of view. I knew I didn’t want to write posts about my lunch, but I really had to think of some relevant and interesting things to say on my social media sites. When I began to share information that was useful and entertaining, I began to notice that people were also beginning to share my information. That gave me a lot of new visitors.
I also tried not to abandon the principles of regular marketing. I remembered that I needed to have good customer service. I made sure to have a separate phone line for my business. Not only that, but I made sure to have professional voicemail in place. By presenting myself as a professional, people really started to appreciate my business that way. Also, they started to trust me and felt more comfortable shopping with me.
Speaking of being more comfortable, I realized early on that it was important for people to get to know me. That is an easy way to differentiate yourself from the rest. I made sure to make a video for my site, showing me making a gem. I also started blogging. That way, people would feel much more comfortable with me and buy from me before they started to trust companies that just bombarded them with spam messages.
One of the things I had to learn about online advertising was that I had to be calm and patient. I was a bit frustrated that things weren’t taking off as fast as I expected, but I found that things online take time. Then I realized that it gave me the opportunity to start doing other marketing techniques that would eventually pay off as well.
Online advertising is not that difficult once you have an idea of what to do. The information in this article is here to help you realize the opportunities you have in your hands, and I hope you will do some of the things I did. Good luck!