Since the beginning of time since its inception, for more than a decade, Giving Tuesday is celebrated each year as an alternative to the Christmas shopping frenzy that are Black Friday and Cyber Monday and the temptation to buy all of your Christmas gifts all at once.
Giving Tuesday provides an opportunity to remind everyone of how important it is to give back the communities and one another and giving back to local causes which do good for the most vulnerable. For entrepreneurs, it’s a an opportunity to further their social responsibility objectives for their business.
“It isn’t that difficult. It’s as easy as hugging and giving perspective, providing energy and of course, providing time” stated Tara Lundy who is the head of brand for LifeStraw. “Service isn’t always about heavy lifting,’ but rather an emphasis on the importance of small things like the simple things like a smile and a nice gesture, thoughtful or even a hug.”
Are you planning to participate in this year’s Giving Tuesday? Here’s how.
Which day is the Giving Tuesday?
The Giving Tuesday event is an world-wide charity movement that occurs on the Tuesday after Black Friday and Cyber Monday. This year is on December. 1. The timing of it being close to two major shopping seasons is designed to encourage the act of helping communities in need or to specific causes.
This is especially important this year, since the world-wide COVID-19 disease continues to affect millions of families, individuals and communities. Helping the people who are in need by 2020 is a wonderful method to show your gratitude during these challenging times.
The most important takeaway is that Giving Tuesday 2020 will take place on December. 1. and is the ideal opportunity to help the most in need during this year of unprecedented need.
What was the story behind Giving Tuesday get started?
In 2012 The Belfer Center for Innovation & Social Impact located at the 92nd Street Y. The Giving Tuesday campaign as a method to start the season of giving after more retail-oriented and materialistic holidays like Black Friday, Small Business Saturday and Cyber Monday.
Trade in consumption for the sake of community and selling for social causes Giving Tuesday seeks to inspire the spirit of giving into everyone at an era when everyone’s emphasis is on the buying and purchasing and more purchasing of things of a material nature. Giving Tuesday celebrates generosity in all forms, whether you decide to give of time, money or ideas and encourages the spreading of these acts by social sharing platforms such as Instagram and Facebook.
The main takeaway is that Giving Tuesday began in 2012 as a campaign by the Belfer Center for Innovation & Social Impact to begin the season of giving and encourage generosity.
What is the process for giving Tuesday Effectively Work?
Giving Tuesday is an initiative that simply motivates people to contribute to the community in some way. In order to participate, you could create a campaign to encourage your customers to participate on this day. Furthermore, your company could donate to charity with donations and charitable activities. Setting the example by your example can encourage others to follow suit.
For instance, people or companies and companies post on social media regarding the holiday with the hashtag #GivingTuesday. create donation pages on which their patrons or supporters can make donations, and collaborate to spread the spirit of generosity.
The main takeaway is that the Giving Tuesday movement works by disseminating generosity and encouraging others to contribute to their communities and organisations in need.
The tangible advantages of giving back
Giving should be made with no expectation of anything in return, however this doesn’t mean you cannot benefit from your charitable work. Many millennials are expecting some kind of charity on behalf of their companies, and a majority of consumers are expecting it from companies they choose to patronize. So companies that engage in social responsibility (CSR) initiatives can help brand names become more popular with their customers, employees and communities. It’s not just the best act to do, it’s also good for the business.
“Today’s workforce is more interested in employers that take social initiatives seriously and have a part in enhancing their communities, and allow employees the time and possibility to connect with causes they value,” said Blake Canterbury who is the founder of the hyperlocal charitable Giving platform Purposity. “Employee retention is much higher for businesses that actively engage their workforce in these activities and permit for tangible connections to give and ensuring that they incorporate the voice of employees when they are involved in such initiatives.”
With Purpose, charitable initiatives and initiatives to give back also help a company’s local community and connect local people who are in need of help with those who could help and enhancing connections between companies and the communities they serve. According to Canterbury the program offers unique opportunity for businesses looking to achieve their CSR objectives in new ways.
“There is a robust ecosystem that is created when there is the collaboration between companies and individuals and non-profit organizations working together, benefitting not just the local population, however also increasing the overall health and wellbeing of the workforce and the business it self,” he said.
These benefits, even the smallest ones can have a significant impact on charities.
“Giving Tuesday” is by far the largest day for giving across the globe,” said Dani Heckman who is the events and Communications Coordinator at Kitchens for Good. “Nonprofits gain from this because it gives them the chance to find new donors and raise money.”
What’s the key takeaway? By taking part by participating in Giving Tuesday you are showing that your company has a social responsibilities and takes care of its community and that is an attractive feature to a lot of consumers.
Tips for conducting an effective Giving Tuesday campaign
Are you interested in launching an Giving Tuesday campaign with your company? Here are some suggestions for how you can take part in Giving Tuesday.
1. Get your team involved.
Encourage your team members to be as passionate about social responsibility like your top executives do is a beneficial and feasible strategy. Volunteering is the ideal way to get started. Find causes in which both you and your staff members believe in gives them a sense of significance and provides the opportunity for a team-building experience in the process. The record of a company’s volunteerism and CSR priority are typically important factors for young people who are looking for jobs.
To provide an easy way for your team members to take part you can consider establishing an Facebook fund-raising campaign. Your business could create an account for fundraising for a nonprofit or charity that you prefer or even give in person to one.
“Donations via Facebook are secure, which means you won’t get bombarded with email messages from your newly-found causes,” said Tiiu Lutter Director of Development for behavioral health charity Family First.
However, how do you choose which charity to support or raise money for? In order to get your team involved, that you should first provide them with the opportunity to participate in a campaign.
“If you have a cause in your mind and you’re searching for a charity, you should do an online search for any scandals or fraudulent activities for the charities you should stay clear of,” said Joseph Stinn who is an associate professor of economics in The Farmer School of Business at Miami University.
Even though it might appear as a negative cloud for an otherwise good day, you must be aware of the cause you’re raising money for. In the end, you’d like your efforts to be devoted to helping people in need.
“Choosing the charity you want to support by its expenditure of money on administrative costs, salaries and fundraising isn’t the best way to decide the best place to make a donation,” Stinn said. “People are focused on keeping expenses such as salaries, other administrative expenses, and fundraising down because the money isn’t going to charity’s beneficiaries however, it still benefits those in need. A higher salary, more training and infrastructure for organization could make the organization more effective in its mission. For instance, higher wages and more benefits will draw (and help retain) higher-quality employees.”
Stinn said that transparency and accountability are the best methods to determine whether a nonprofit is reliable.
“Overhead ratios are a measure of how much money goes to various programs, but this isn’t enough to tell you if the programs actually have an impact or what that impact is,” he explained. “Transparency and accountability measures are indications that the organization is honest about its practices and its financial records. Charities that are shady or unsustainable aren’t likely transparent about their financial practices.”
2. Create a fundraiser on Facebook.
If you’re planning to organize a fundraising event for an organization via Facebook, Lutter has a few easy tips.
“Just login and follow their instructions. If you’re setting up for your own non-profit You must register on Facebook first. This must be completed prior to the deadline and includes the sharing of your 501(c)(3) documents and bank details.”
Giving a means for the employees and others to make donations online can greatly help in advancing your goal. Facebook is also offering an extra incentive to make it easier for fundraising and giving.
“Facebook has increased giving via its social media by matching donations of up to $7 million” claimed Mitch Ratcliffe the partner of Metaforce. “U.S.-based non-profits are eligible to participate with as much as $100,000 of matching money and Facebook takes care of the transaction processing cost.”
Ratcliffe also stated that anyone who has an Facebook account or an Facebook page for businesses or groups can start an Giving Tuesday campaign by visiting the fundraising link on the page. It is also possible to create a Giving Tuesday campaign on the Facebook Fundraisers page currently features Giving Tuesday campaigns.
3. Connect with supporters directly.
You can share this information by email, via social media, or maybe in person. Make sure to spread the word about your company’s efforts in contributing towards Giving Tuesday and the reasons why people should consider supporting your reason for that you’re setting aside donations. Be sure to share your story, give examples of ways that your customers and followers can participate, and explain the impact of their contribution.
Be sure to share the hashtag for the day, #GivingTuesday on all your social networks. Inform people about how you’ll participate this year in order to motivate them to do the same. Offer clear guidelines regarding how you can help out. By posting news throughout this process you’ll create buzz and increase generosity – the ultimate purpose of the campaign.
The main takeaway is that you can conduct Giving Tuesday campaigns by involving your employees, creating an event on Facebook and soliciting your supporters for donations.
Giving Tuesday is only the beginning
Corporate social responsibility is more than enlisting employees to support an organization on a specific day of the year. It’s an expectation of ethical conduct that your company should follow all year round, whether it’s volunteering or creating sustainable products. If you’re not sure how to begin with the year-round habits Giving Tuesday could provide the motivation you require.
“Giving to charity on Tuesdays is the essence of the day’s name,” Lundy said. “It’s an opportunity to be thinking less about ourselves and more about the people around you and to remind ourselves of the spirit of community and the advantages of joining in with a the cause.”